84th Annual Academy Awards

Shtick’s Ahoy: Billy Crystal’s Oscars Draw 39.3M Viewers

ABC may have played it safe with its telecast of the 84th Academy Awards, but Sunday’s rather toothless affair appears to have paid off in the ratings.According to preliminary Nielsen data, ABC’s Oscars presentation averaged 39.3 million total viewers, marking a 4 percent improvement from last year’s 37.9 million.

ABC Sells Out Oscars

On the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast.