7UP

How Marketers at Music Fests Are Engaging Fans on Site and Online

Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a cushy, content-rich VIP experience. Bud Light empathizes, festival fans.

4 Brands Building Buzz at EDC Music Festival

Hoards of electronic music fans will descend on the Las Vegas Motor Speedway this weekend for the Electronic Daisy Carnival, and brands including 7UP and Bud Light Platinum want in on the action.

Deutsch L.A. Launches First 7UP Ad

Deutsch L.A. is launching its first work for 7UP, an account it quietly won from mcgarrybowen last year.