72andSunny has promoted partner, chief strategy officer Matt Jarvis to chief executive officer, a role held by co-founder John Boiler since 2012.
Some in the Western world retain unfortunate stereotypes about China as a society that places little value on individuality, valuing loyalty to the state above all other things. Advertisers, in turn, have often approached the world's second largest economy with caution. For example, a 2008 Olympic-themed effort from Adidas illustrated Chinese consumers' sense of national pride in their team as the German sports apparel brand aimed to shore up a larger share of what remains a rapidly growing market. Yet young Chinese athletes are most definitely interested in expressing their own personalities, and Adidas' latest attempt to reach them appeals directly to that desire. It also pushes back against the Cold War-era man-or-machine narrative while simultaneously mocking one of the brand's chief rivals in the region.
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]
Can BFFs Blake Griffin and DeAndre Jordan, the terrific twosome of the Los Angeles Clippers, stay angry at each for long? We learn the answer in 72andSunny's brief bro-mantic comedy below, the latest in a series of spots touting the Google Duo video-calling app.
Starbucks wants consumers to know it's heard their deep concerns about its Christmas cups, and has worked hard to rectify the situation.
General Mills has picked a unit comprised of both 72andSunny and innovation shop Redscout as its lead agency in the U.S. after an extended review. The second portion of the review, which will establish a separate roster of agencies handling project-based work for GM, has not yet concluded.
With global temperatures rising and the most obscene U.S. presidential election in recent memory taking place, 2016 might feel like the worst year ever. But whether you're an average joe on the street or celebrity swimmer Michael Phelps, Call of Duty's new game, Infinite Warfare, is ready to help you escape. The new live-action trailer for the Activision title opens on a young man beset by dire news reports. Beside himself, he does the only reasonably thing. He hops in a spaceship and takes off from Earth altogether.
New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own agency scene to match.
Is Coors Light's new campaign an ad for the beer brand or for a fashion designer? Well, it's kind of both.