After a splashy debut in which it more than doubled its time slot predecessor’s average deliveries, ABC’s Resurrection has fallen back to earth.
666 Park Avenue
With just under three weeks to go before the film world descends on Hollywood’s Dolby Theatre, ABC has sold the last available inventory in its broadcast of the 84th annual Academy Awards.
If you work for a broadcast television network and your letterhead doesn’t feature a multicolored peacock logo, it’s probably safe to say that the 2012-13 season has failed to live up to even your most modest expectations.
While broadcasters have blamed everything from the DVR to the Olympics for a soft ad sales marketplace, Walt Disney Co. chairman and CEO Bob Iger on Thursday allowed that unspectacular programming may have something to do with recent ratings shortfalls.
ABC’s decision to bundle returning hits Once Upon a Time and Revenge in its Sunday night drama block appears to have paid off, as both series premiered to strong numbers. Unfortunately, the solid 8-10 p.m. lead-in wasn’t enough to keep viewers in their seats for the debut of 666 Park Avenue.
In its bounty of unknown pleasures, each new broadcast television season is a lot like Christmas or your eighth birthday.
While a few weeks of ratings will soon seal the fates of this year’s fall lineup, one company is diving deep into social media to help networks gauge interest in this season’s crop of new shows ahead of time, and possibly help decide which ones are worth keeping around.
The last of the upfront deals were being sewn up late tonight, as ABC joined CBS on the far side of the finish line.
In what has become a snarky rite of spring, ABC late-night host Jimmy Kimmel on Tuesday afternoon affectionately skewered his network, before turning his sights on the competition.