After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads
Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around [...]
Advertisers Urge Supreme Court to Hear Tobacco Ad Case
Brand Marketing
The Supreme Court may be the next stop for advertisers fighting against the government's proposal to force tobacco companies to place graphic warning labels on cigarette packages.
Advertisers Gird for Gridlock
Brand Marketing
The advertising business has, for the past four years, managed to dodge a barrage of bullets in Washington. But it might not be so fortunate in the years to come.
Sandy’s Aftermath: SapientNitro Office May Not Reopen Until Next Week
Brand Marketing
As most New Yorkers head back into the office this week post-Hurricane Sandy, SapientNitro’s 300-plus staffers are still tasked with showing a steely, post-storm resolve,
Fast Chat: 4A’s CEO Nancy Hill
Brand Marketing
Advertising Week is a time for those in the industry to ponder the challenges and changes facing the communications world—kind of like what 4A's president and CEO Nancy Hill does [...]