4A’s Conference Attendees Crack Jokes About the L.A. Quake
Brand Marketing
Talk about a rude awakening. After a night of cocktails, group dinners and revelry, ad industry executives gathered at the 4A's Transformation Conference in Beverly Hills, Calif., awoke today to [...]
Former Adweek Editor and Publisher Alison Fahey Named 4A’s CMO
Brand Marketing
Former Adweek editor and publisher Alison Fahey is joining the 4A's as the industry organization’s first chief marketing officer, beginning in March.
Baucus’ Reported Ambassador Nom Leaves Tax Reform in Limbo
Brand Marketing
With President Obama expected to nominate Sen. Max Baucus (D-Mont.) as the next U.S. Ambassador to China, tax reform and the proposal to limit the ad-tax deduction may have been [...]
Major Agency CEOs Come Out Against Ad Tax Deduction Limits
Brand Marketing
For the first time, the 4A's board of directors, execs from the nation's largest advertising agencies, have gone on record opposing the Senate proposal to limit the advertising tax deduction.
Bipartisan Patent Troll Bill Easily Passes House
Performance Marketing
A legislative solution to combat abusive patent troll tactics is well on its way to becoming law with House passage of the Innovation Act today. Judiciary chairman Bob Goodlatte's (R-Va.) [...]
Sen. Baucus Goes After Advertising in Tax Reform Draft
Brand Marketing
For the first time, proposals to limit the ad tax deduction are being pushed by the two chairmen of the tax writing comittees in both the House and the Senate.