Brand Marketing Leaders Will Address Media Rebate Controversy This Week
Brand Marketing
Just as marketers and advertising executives are set to converge on Orlando this week for the Association of National Advertisers' annual Masters of Marketing Conference, the contentious issue of media [...]
Filmmaker Robert Rodriguez Has Some Encouraging Advice for Creative People
Brand Marketing
Failure has been key to Robert Rodriguez's success.
Agency and Brand Leaders Weigh in on Digital’s Mounting Ad Viewability Issues
Performance Marketing
Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not [...]
This Infographic Shows How Worried Digital Advertisers Are About Viewability
Performance Marketing
A great debate in digital advertising is brewing around the issue of viewability that will only heat up after the calendar flips to 2015.
Horizon Media’s Koenigsberg Is New 4A’s Chair
Brand Marketing
Bill Koenigsberg, founder and chief executive of Horizon Media, is the new board chair of the 4A’s, succeeding Chris Weil, chairman, CEO of Momentum Worldwide. Koenigsberg, who has been serving [...]
Lawmakers Pressure Advertising Community to Stop Ad-Supported Rogue Sites
Performance Marketing
Some lawmakers are growing impatient with the advertising community, which they believe hasn't done enough to stop ads from appearing on sites that steal copyrighted material.