How Some Agencies Rig Production Bids to Favor Their In-House Studios
Agencies
Sometimes it's a subtle pricing scheme that stacks the deck. Sometimes it's as blatant as calling in a favor.
Could the JWT CEO Scandal Become a Watershed Moment for Change?
Brand Marketing
Unlike 4A's conferences in recent memory, soul-searching was the underlying theme in Miami this year—mostly the result of the fallout from the case against former J. Walter Thompson CEO Gustavo [...]
Why So Many People Leave Advertising
Brand Marketing
The battle for talent has always been a great concern for agencies, and a new study from the 4A's in partnership with LinkedIn illuminates some of the top reasons agency [...]
ANA Hires 2 ‘Fact-Finding’ Firms to Investigate Media Rebates
Brand Marketing
The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates.
ANA Board Meets at Masters Conference to Hash Out Media Rebates
Brand Marketing
Association of National Advertisers board members attending the Masters of Marketing Conference in Orlando spent a full day behind closed doors Wednesday to discuss a number of issues, including whether [...]