Marketers Cheer Facebook’s Reported Hashtag Adoption
Performance Marketing
Facebook may soon add hashtags to its service, according to reports published Thursday by The Wall Street Journal and
Ad of the Day: Oscar Mayer
Brand Marketing
In certain circles of ultra-hip foodies and culinary reactionaries, the bacon craze of the aughts has come and gone. But some interested parties—those who sell bacon, everyone who loves bacon—aren't [...]
Facebook Decentralizes Mobile Team in Strategic Move
Performance Marketing
The shadow hanging over Facebook since it filed to go public in February and looming larger in the lead-up to its IPO is its struggle to monetize mobile.
Mayer’s Product Conundrum
Performance Marketing
The Yahoo CEO job was never going to be easy. And as the initial excitement over the hiring of longtime Google executive Marissa Mayer wanes, the challenges facing the company [...]
AOL’s ‘Off-Tune’ Sales Strategy Puzzles Some
Performance Marketing
In explaining AOL’s disappointing display ad results in Q1, a surprising frank CEO Tim Armstrong offered several explanations.