360i Created Toys So People Living With Paralysis Can Play With Their Kids
Brand Marketing
Donna Lowich, a grandmother of three young girls, sustained a spinal cord injury over 30 years ago when her son Jeffrey was four years old. She was paralyzed from the [...]
Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016
Performance Marketing
Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of those screens. With technology catching up [...]
Here Are 4 Reservations Agencies Still Have About VR as a Viable Marketing Tool
Performance Marketing
From Oculus finally announcing its long-awaited price and shipping date to GoPro CEO Nick Woodman saying that "there's nothing gimmicky about VR," virtual reality was one of the biggest draws at [...]
Lean Cuisine Has Created a Way to Block TV and Web Ads That Mention ‘Diet’ or ‘Weight Loss’
Performance Marketing
Every January, a slew of television ads and social posts bombard folks with health-related New Year's resolutions using words like "diet" and "weight loss." Now, a campaign from Lean Cuisine [...]
Ad of the Day: Tony Hale Is Your Hungry, Obnoxious Subconscious in Subway’s New Ads
Brand Marketing
Tony Hale is a cubicle creeper, nagging white-collar workers to actually take their lunch breaks, in a new campaign for sandwich chain Subway.
Canon’s Digital Billboards Help New Yorkers Take the Perfect Instagram Picture
Performance Marketing
Here's a fun way to step up your Instagram game. Starting today, Canon and 360i are setting up pop-up digital billboards around New York's most photographed locations to help people [...]