3 Trends From CES That Marketers Really Need to Pay Attention To

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued by shifts in behavior brought on by tech than by its mere existence.

Why the Ad Industry Job Market Is Tougher Than Ever for Senior Employees

The advertising industry has a diversity problem.

Whisper Is Growing Its Audience and Ad Business, but Challenges Loom

While some anonymous social media apps are known for their bullying, Whisper wants to be known for being a safe, welcoming space as it seeks to bring advertisers on board.

Instagram Husbands Can Finally Put Down the Camera in Fossil’s New Smartwatch Ads

If you're an Instagram husband, you should convince your spouse to get Fossil's smartwatch.

Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]

360i’s Los Angeles Office Is Hiring Its Very First Robot Intern

Internships at an ad agency are not easy to come by—the process of getting selected for a spot on the team can be highly competitive. It can be especially hard for young people living outside of major cities like New York, Los Angeles or Chicago to take on an internship and live in a costly city for a few months.

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

Pokemon Go could be the beginning of a shift in the way we advertise.

Today Only, See the Dreamland Behind This Mysterious Oreo Storefront in L.A.

Back in February, a weird Oreo door suddenly appeared on 18th Street between 7th and 8th Avenues in New York, promising untold wonders of cryptic cookie goodness. Now, Los Angeles gets its turn.The cookie brand's new Wonder Vault installation—created by 360i, Weber Shandwick and Momentum—will be open today only (Monday, July 11) at 1555 W. Sunset Blvd. from 9 a.m. until 7 p.m. PDT. It's an elaborate ad for Oreo's new Choco Chip cookies, and it features rooms that will make adults feel like kids again, as everything within them is oversized.

History Celebrates New Show Roots With Project to Digitize Post-Slavery Documents

When immigrants came into the United States through Ellis Island or arrived on the Mayflower, it was all carefully documented so that today, family members can easily trace the arrival of their ancestors.

As New Tech Emerges and Clients Demand Invention, Agencies Bank On Innovation Labs

For the past few years, digital agency 360i had tinkered in its innovation lab with a line of toys to help those with paralysis actively play with children. This month, the concept became a reality with the release of the shop's Adaptoys campaign, which was launched in partnership with the Christopher & Dana Reeve Foundation.