3 Trends From CES That Marketers Really Need to Pay Attention To
Brand Marketing
I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued [...]
360i’s Los Angeles Office Is Hiring Its Very First Robot Intern
Brand Marketing
Internships at an ad agency are not easy to come by—the process of getting selected for a spot on the team can be highly competitive. It can be especially hard [...]
The Best Ad Strategy for Pokemon Go Might Not Be What You Think
Brand Marketing
Pokemon Go could be the beginning of a shift in the way we advertise.
Today Only, See the Dreamland Behind This Mysterious Oreo Storefront in L.A.
Creativity
Back in February, a weird Oreo door suddenly appeared on 18th Street between 7th and 8th Avenues in New York, promising untold wonders of cryptic cookie goodness. Now, Los Angeles [...]
History Celebrates New Show Roots With Project to Digitize Post-Slavery Documents
Brand Marketing
When immigrants came into the United States through Ellis Island or arrived on the Mayflower, it was all carefully documented so that today, family members can easily trace the arrival [...]
As New Tech Emerges and Clients Demand Invention, Agencies Bank On Innovation Labs
Brand Marketing
For the past few years, digital agency 360i had tinkered in its innovation lab with a line of toys to help those with paralysis actively play with children. This month, [...]