30 Rock

Ad of the Day: 30 Rock Returns to Help Explain Verizon’s ‘Better Network’

Ever wish 30 Rock were still on the air?When members of Tina Fey's unofficial fan club last encountered Jenna Maroney and Kenneth Parcel in the series finale, the former had finally taken "The Rural Juror" to Broadway while the latter achieved his rightful place as an ageless executive perched atop the NBC hierarchy like its signature peacock. 

#TBT: Long Before Peter Pan, Live Shows Were Promising ‘Anything Can Happen’

Creating a suitable promo for a live TV show can be tricky. Given that the program hasn't been shot yet, there's no actual footage to show. But that hasn't stopped the networks from crafting promos—some of them quite spectacular—that draw upon a familiar, irresistible refrain to bring in audiences: "Anything can happen!"

7 Memorable Moments in the Dubious History of Product Placement

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s.Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis.This Wednesday, we'll be tackling the issue of product placement at #adweekchat, a one-hour Twitter conversation open to all. Join us at 2 p.m. Eastern for a lively discussion of the best, worst and weirdest examples of product placement in TV, movies and video.In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:

NBC’s Thursday Night Comedies Fall Flat

Bob Greenblatt’s decision to steer the HMS Funnybones into the mainstream hasn’t prevented NBC’s Thursday night comedy lineup from sinking to the bottom. And while it’s too early to call for a salvage mission, the early numbers are decidedly unpromising.

Netflix Plays Spoiler in Emmys Rout

Netflix on Thursday morning crashed the Primetime Emmys, becoming the first streaming service to earn a nomination for an award that honors the best television programming.

Steady as She Goes: Night 2 of Idol Holds Up

The second installment of the new cycle of American Idol dominated the Thursday night ratings race, drawing 16.3 million viewers and a 5.6 in the dollar demo.

Information Diet: Carole Radziwill

Specs Age 49

Information Diet: Sherri Shepherd

Specs Age 45

Information Diet: Miranda Cosgrove

Age 19 Accomplishments Stars on Nickelodeon’s iCarly; voices Margo in Despicable Me 2 (in theaters in 2013); recording artist; winner of multiple Kids’ Choice Awards Base Los Angeles What’s the first information you consume in the morning?

NBC Plots Comedy-Driven Revival

NBC on Monday returned to its Radio City upfront stomping grounds, laying out a 2012-13 prime-time schedule designed to tickle viewers’ funny bones. But before the network could get the ball rolling on its comedy-heavy slate, NBC entertainment chairman Bob Greenblatt had some sobering news for 30 Rock fans.