How the Pillsbury Doughboy Has Stayed Fresh (Hoo Hoo!) for 50 Years

Rudolph Perz first saw the dough boy in his own kitchen. It was 1965.

Lowe’s Tests 3D Technology Booths

Are consumers ready for Star Trek-like experiences that turn in-store shopping into 3D virtual models? Lowe’s thinks so and is rolling out installations into two Canadian stores that use augmented reality to create virtual replicas of their home improvement projects.

Wish I Did That

In a Nutshell: A virtual race between men and women, merging 3-D visualization with real-time user running data, incentivizing Nike+ runners to run more.

First Mover: Brian Skahan

Given the changes in consumer technology, is CES still a must-attend event? Microsoft says this year is its last for exhibiting; Apple has never participated.

Get Your Geek On

Hip tech-centric events like SXSW and TED have muscled into its territory, Microsoft is bailing and Apple has always stayed home. And yet, the Consumer Electronics Show has still got juice for some 140,000 gadget hounds, journalists and other citizens of the world of tech set to descend on Las Vegas this week for the annual expo.

Lexus Does Killer 3-D Building Projection in Hollywood

Hyundai kicked some ass with that 3-D building projection in Malaysia recently, and now Lexus has done a similar thing in Hollywood. The stunning ad for the Lexus CT 200h hybrid unfolded in multi-dimensions on the side of the Roosevelt Hotel. Technically, it's dubbed a "3-D architectural projection mapping installation," which is a fancy name for a killer outdoor ad where a Lexus appears to drive all over the side of the historic building, flowers bloom on it, and water spews from it. The campaign, from Pearl Media, launched on Earth Day (well, Earth Night, so it would be visible) and joins the growing stable of out-of-home commercials that might actually stop you in your tracks. The 3-D ad is part of a full-court press going on now for the hybrid car, which is aimed at a younger, edgier buyer than the typical Lexus models. See some of the CGI-heavy spots, from Walton Isaacson in L.A., after the jump.  Previously: Hyundai Wows With Stunning 3-D Projection

Bud Light explains why it can’t do 3-D spots

You can always count on Bud Light turning to slapstick for its Super Bowl ads. It is, after all, the brand that paid millions to air a dog biting a […]

3-D without the glasses looks a little painful

3-D without the silly glasses! It's been one of mankind's great impossible dreams, on par with blade-less razors and lawnmowers that mix martinis. And judging from this video, it likely […]

LG vanquishes Godzilla in spot for 3-D TVs

This extremely well-made ad for LG 3-D TVs is probably too busy for its own good, despite a wealth of fun details that really pop out (hi-yo!) on repeat viewings. […]

Honda, RPA go 3-D crazy for CR-Z campaign

Honda produced a 3-D extravaganza on Thursday for the launch of the new CR-Z hybrid coupe, hosting a day-long "3-D Playground" in Time Square that included the debut of a […]