It Took a Village to Make This Agency’s Tampa Office Feel Like Home
Brand Marketing
Throughout 22squared’s 90-year history, the full-service agency whose roster includes Baskin-Robbins, Publix and Southeast Toyota has always remained independent. Although the shop is headquartered in Atlanta, it has a commanding [...]
This Sloth Sings for a Good Cause: Saving Americans From Too Much Work
Creativity
Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign [...]
Celebrating the 2014 Media Plan of the Year Winners
Brand Marketing
Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek [...]
When Clients Let Media Agencies Take Risks, Good Things Happen [Updated]
Brand Marketing
After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful [...]
Florida’s Natural Finds a New Lead Agency
Brand Marketing
Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. [...]
Lease-to-Own Retailer Promises You’ll Go From Rags to Riches in No Time
Creativity
Can't afford that furniture, those appliances or those electronics? Sure you can. Aaron's, the lease-to-own retailer, has unveiled a new ad campaign that suggests leasing products from the company isn't [...]