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Xbox Spins New Web Reality Show

Even before Facebook turned video games into potential viral juggernauts, they were already inherently digital experiences. So there's probably only a few marketing sectors that view online as a more target-rich environment to generate sales than gaming advertisers.

San Francisco Tech Scene Opens Its Doors for Innovation Month

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea to Battelle.