Why Are So Many Major Studios Sitting Out Comic-Con This Year?
Brand Marketing
Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV [...]
Need Some New Digs? Coldwell Banker Has Put the X-Men’s X-Mansion Up for Sale
Creativity
In advance of the X-Men: Apocalypse release next month, and in partnership with 20th Century Fox, Coldwell Banker has created a fun, fictional listing for the X-Men's X-Mansion. Retailing for [...]
Samsung’s Creative Chief Explains Why VR Is the ‘Next Frontier of Storytelling’
Performance Marketing
From opening a cool experiential space in New York's trendy Meatpacking District to bringing virtual reality to the masses, Samsung is determined to connect consumers to the latest technology.
The Revenant’s Immersive Site Lets You Experience the Struggle of DiCaprio’s Character
Performance Marketing
As Hollywood continues to dip its toes into the virtual waters, one studio will put viewers in Leonardo DiCaprio's shoes.
How ‘The Martian’ Director Ridley Scott Is Shaking Up Movie Marketing
Brand Marketing
More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing [...]
24 Hours in Advertising: Thursday, May 21, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: