How Social Videos Are Helping These 5 Brands Enter the Olympics Red Hot
Performance Marketing
The 2016 Summer Olympics, which ceremoniously kicks off tonight, are sure to have a consistent flow of buzzy moments, many of which will involve the event's 12 official brand sponsors. But [...]
Olympics’ Agency Predicts Summer Games Will Be ‘Largest Social Media Event Ever’
Performance Marketing
CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman [...]
Serena Williams, Usain Bolt Are Motivated by Their Younger Selves in Gatorade’s New Olympics Spot
Brand Marketing
Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George [...]
Why OneRepublic’s Ryan Tedder Posed as a Budweiser Pitchman in a Faux Vintage Ad
Brand Marketing
In OneRepublic's new video for its latest single, "Wherever I Go," which debuts during tonight's episode of The Voice on NBC, the band's front man, Ryan Tedder, can be seen [...]
If Choreography Were an Olympic Sport, Lacoste’s Rio 2016 Ad Would Surely Win the Gold
Creativity
With less than 100 days to go before the Rio Olympics, Lacoste builds on its "Life is a beautiful sport" campaign with a chic new video called "Support with Style." [...]
U.S. Women’s Soccer Stars Are Finally Set to Score Olympic-Size Endorsements
Brand Marketing
The U.S. women's soccer team captivated the entire country during its thrilling World Cup win last summer, and before gearing up to do it again at the Rio Olympics in [...]