AOL Is Launching a 360-Degree Public-Facing Video Studio in Downtown New York
Performance Marketing
In a further sign of its commitment to producing video content, AOL says it's opening a ground-floor, public-facing studio in lower Manhattan. The company's goal is to increase its video content [...]
Editor’s Note: Video Is the Latest Battlefront in the Struggle for Consumers’ Attention
In pulling together our annual Video Issue this year, which we publish on the first day of the fifth annual Digital Content NewFronts, I had to gut check our coverage [...]
After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets
Performance Marketing
It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, [...]
Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats
Brand Marketing
For today's content-obsessed consumers, it's a video driven world. That will be abundantly clear during the two-week NewFronts that begin Monday.
How Television Has Become the Newest New Media
As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting [...]