2016 Newfronts

8 Must-See Digital Marketing Stats From the Past Week

The past week has been fruitful when it comes to digital marketing stats being revealed. The following eight in particular caught our eye:

The 10 Most Compelling Rio Olympics Ads, According to Facial-Tracking Technology

The 2016 Rio Olympics have come to an end, and over the past few weeks, marketers have spent at least $1.2 billion on national ads in hopes of making their brands known. Now, the question is: Which ones will be remembered?

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business.

Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the world. 

How the Maker of Call of Duty Plans to Become the ‘ESPN of Esports’

The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports."

WebMD Wants to Be Known for More Than Just Medical Information

For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're a hypochondriac) to lifestyle content.

IAB Study: 26 Percent of U.S. Adults Now Watching Original Digital Video

A growing number of U.S. adults are shifting their viewing habits toward original digital video, according to a new study commissioned by the Interactive Advertising Bureau.

StyleHaul’s First VR Project Will Turn a Sci-Fi Novel Into Immersive Videos

Nearly every media company has shown off flashy virtual reality at the Digital Content NewFronts presentations over the past week, and now lifestyle-focused StyleHaul is adapting the young adult sci-fi book Free to Fall as its first push into

The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video

The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it is in print.

Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands