NBC Snows Over Rivals in First Night of Winter Olympics
NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49.
Stellar Quarter for Resurgent NBC
After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC.
MSNBC Builds Show Around Ronan Farrow
MSNBC on Monday announced its new daytime lineup, shifting Andrea Mitchell out of the 1 p.m. time slot in favor of newcomer Ronan Farrow.
NBCU Olympic Ad Revenue Is Snowballing
NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the [...]
BBC’s Sochi Ad Will Make You Never Want to Leave the House, Much Less Compete in the Olympics
Creativity
The BBC's official trailer for its coverage of next month's Winter Olympics in Sochi, Russia, has its champions and detractors, with some applauding the 90-second clip's epic sweep and others [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring.