It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's scored goals aplenty last summer.
2014 Super Bowl
As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot. […]
Last week, Friend2Friend shared exclusive overnight data with Adweek on the Top 10 big-game spots according to the raw number of Twitter hashtags produced in their names.
Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history.
In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That strategy has shocked purists, who argue that spending all that cash on a Super Bowl spot warrants protecting the art of surprise.But according to data from the analytics firm Tubular Labs, as well as a compelling new dashboard from the Web video marketing firm Touchstorm, brands that waited to unveil their Super Bowl ads may be paying a price—that is, if you believe YouTube views are a good arbiter of a successful Super Bowl spot.
From Bob Dylan to Seinfeld via Pepsi, Transformers, Captain America, Stephen Colbert, Ellen and the rest, here is all you need to know about the 2014 Super Bowl ads in just 2 minutes. Mashed by Mac Smullen with music by Professor Kliq.
Nicely played, JCPenney.In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt, apparently, to promote the fact that it sells mittens.
Fox studio analyst Terry Bradshaw will sit out the network’s coverage of Sunday’s Super Bowl, as he mourns the passing of his father, William Marvin Bradshaw.
In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.