Here’s a Timeline of Brands Scoring Big in Social Media in 2014
Performance Marketing
It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's [...]
Many Brands Who Held Back Super Bowl Ads Struggle on YouTube
Performance Marketing
In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That [...]
Super Bowl Supercut: All the Ads in 2 Minutes
Brand Marketing
From Bob Dylan to Seinfeld via Pepsi, Transformers, Captain America, Stephen Colbert, Ellen and the rest, here is all you need to know about the 2014 Super Bowl ads in [...]
JCPenney Isn’t Drunk Tweeting the Super Bowl—It’s Wearing Mittens
Performance Marketing
Nicely played, JCPenney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super [...]
Terry Bradshaw to Sit Out Super Bowl
Fox studio analyst Terry Bradshaw will sit out the network’s coverage of Sunday’s Super Bowl, as he mourns the passing of his father, William Marvin Bradshaw.
Tide Will Try to Hijack Butterfinger’s Super Bowl Spot With Vines
Performance Marketing
In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.