Why Would Anyone Need to Update Facebook While Driving?
Performance Marketing
A Mazda Super Bowl ad showcasing the connected capabilities of its new cars became the poster child for distracted driving during a day-long summit held by the Senate commerce committee.
Anheuser-Busch Is the Super Bowl’s Top Sponsor
The King of Beers also rules the Super Bowl.
Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms
Performance Marketing
Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time mark
The Super Bowl Web Video Ad Blitz
Performance Marketing
Last week, execs at Google said that they anticipated advertisers would start treating the Super Bowl as a promotional season—one that kicks off the day after Christmas. There's lots of [...]
Mad Men Get Real About the Super Bowl Ad
Brand Marketing
Does the big Super Bowl ad die or adapt? Deutsch's Brent Vartan, Digital Pulp's Gene Lewis, Grey's Tor Myrrhen and Crossmedia's Kamran Ashgar weigh in.
Dunkin’ Donuts’ New Vine Spots Play on Super Bowl Memories
Performance Marketing
Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.