A Mazda Super Bowl ad showcasing the connected capabilities of its new cars became the poster child for distracted driving during a day-long summit held by the Senate commerce committee.
2014 Super Bowl Ads
Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag.
America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out.
In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.
Audi's Super Bowl plans are extensive, including a 60-second spot and a social media war room on both coasts.
Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time mark
Last week, execs at Google said that they anticipated advertisers would start treating the Super Bowl as a promotional season—one that kicks off the day after Christmas. There's lots of evidence of brands hyping their Super Bowl spots earlier and earlier this year. Here's more:
Does the big Super Bowl ad die or adapt? Deutsch's Brent Vartan, Digital Pulp's Gene Lewis, Grey's Tor Myrrhen and Crossmedia's Kamran Ashgar weigh in.
Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.