2014 Super Bowl Ads

Why Would Anyone Need to Update Facebook While Driving?

A Mazda Super Bowl ad showcasing the connected capabilities of its new cars became the poster child for distracted driving during a day-long summit held by the Senate commerce committee.

A Play-by-Play From Jaguar’s Super Bowl Social Media Lair

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag.

Some ‘Real Americans’ Don’t Like Coke’s Super Bowl Spot

America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out.

Tide Will Try to Hijack Butterfinger’s Super Bowl Spot With Vines

In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.

Audi and The Onion’s Snapchat Super Bowl Goes for Quick Laughs

Audi's Super Bowl plans are extensive, including a 60-second spot and a social media war room on both coasts.

Anheuser-Busch Is the Super Bowl’s Top Sponsor

The King of Beers also rules the Super Bowl.

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time mark

The Super Bowl Web Video Ad Blitz

Last week, execs at Google said that they anticipated advertisers would start treating the Super Bowl as a promotional season—one that kicks off the day after Christmas. There's lots of evidence of brands hyping their Super Bowl spots earlier and earlier this year. Here's more:

Mad Men Get Real About the Super Bowl Ad

Does the big Super Bowl ad die or adapt? Deutsch's Brent Vartan, Digital Pulp's Gene Lewis, Grey's Tor Myrrhen and Crossmedia's Kamran Ashgar weigh in.

Dunkin’ Donuts’ New Vine Spots Play on Super Bowl Memories

Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.