P&G Ads Are Taking Olympic Gold and Facebook Users Love Skiing
Brand Marketing
Here comes the Olympics data. AceMetrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its Top 10 rankings for Winter [...]
NHL Network Preps Olympics Highlights Show
While the Winter Olympics has put the NHL’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb.
Nothing Can Stop The Walking Dead
The midseason premiere of AMC’s The Walking Dead did its usual number on the rest of the TV landscape, scaring up 15.8 million viewers and a whopping 8.2 rating in [...]
Most News Organizations Are Using Security Contractors to Help Keep Their Teams Safe in Sochi
With the Winter Olympics underway, the governments of several countries (including the U.S.) have battened down the hatches in case of violence, attracting both sports and political coverage to Sochi. [...]
NBC Snows Over Rivals in First Night of Winter Olympics
NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49.
What Brands in Sochi Are Doing for Security May Surprise You
Brand Marketing
C-suite brand executives are descending on Sochi to do what big companies often do at the Olympics and other huge sports events—curry favor with clients and partners by showing them [...]