2014 Sochi Olympics

Grindr’s New Clothing Line Will Benefit LGBTQ Athletes

Just in time for the 2016 Olympics, Grindr—the dating app for men—is launching a clothing line with proceeds going to fight discrimination against LGBTQ athletes. 

NBCUniversal Strikes Gold With Megawatt Olympics Deal

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032.

Magna Global Eyes 6% Rise in U.S. Media Sales

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency previously had projected a lift of 5.5 percent, to $167.1 billion.

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV season. As such, the network fully expects to make a killing during the spring/summer upfront bazaar.

Check Out Tide’s Extensive Vine Push for the Olympics

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon.

NBC Buys Big Twitter Ad for USA-Canada Hockey Webcast, but Why Is It Stopping There?

NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today.

Brian Boitano Stands Strong in Sochi for Gay Rights

Specs Who Brian Boitano Age 50

The Walking Dead Takes Another Bite Out of the Olympics

AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20 percent.

Visa Spends at Least a Third of Its Marketing Budget on Digital

Visa is one of the longest-running Olympics sponsors, with 27 years of support behind the games.

Adweek’s Top 5 Commercials of the Week

It's Valentine's Day, and marketers have been tugging at your heartstrings all week with candy-coated, cute appeals. Also, the Winter Olympics continue to prove excellent fodder for major brands. All of this week's top ads focus on those two events, with the exception of one spot in which moms get jiggy over Hostess discounts.