3 Reasons McDonald’s World Cup Has Already Been Memorable
Brand Marketing
McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads.
Digital Real-Time Services to Translate Brazilian Portuguese World Cup Tweets
Brand Marketing
Want to tweet a question at a local “carioca?” One Hour Translation has 200 translators at the ready to translate your query into Brazilian Portuguese.
Samsung Shows Off Soccer Skills in Top Viral Ad
Performance Marketing
The World Cup is less than a month away, and brands are trying to get people pumped for the event, despite the U.S.
Budweiser Ramps Up Social, Digital Video to Win Over Soccer Fans
Performance Marketing
Anheuser-Busch’s Budweiser is giving digital a prime spot in its sponsorship as the official beer of the upcoming 2014 FIFA World Cup with a string of video and social efforts. [...]
Magna Global Eyes 6% Rise in U.S. Media Sales
Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media [...]