2014 Academy Awards

Why the Oscars Won With Women, and Adland Lost

The Oscars has been dubbed the “Super Bowl for Women,” although in many ways it is the antithesis—fewer breaks, snacks and alcohol. But this year’s Oscars marked a departure from past shows—and from the big game itself—because for the first time, women took the show, quite literally.

Arby’s Buys Pharrell Williams’ Hat for $44,100

Arby's is paying Pharrell Williams $44,100 for his Vivienne Westwood designer hat, whic

Take 2: Real-Time Marketing at the Oscars

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.

Academy Awards Best Picture Supercut 2014

Don't have time to watch Wolf of Wall Street or any of the other Best Picture contenders? Check out Wolf of Wall Street, 12 Years a Slave, American Hustle, Nebraska, Her, Philomena, Captain Phillips and Gravity in this 90-second trailer supercut.

Blue Chippers Return to the Red Carpet

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet.