What Did TV CEOs Tell Investors About the Weak Ad Market?
Now that second-quarter earnings are over for the media sector, we can finally take a good look at what senior media company executives actually said on calls to investors when [...]
The CW Wraps Upfront Sales
The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been [...]
CBS Finishes Upfront With CPM Increases Lower Than Last Year
This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today.
At the Upfronts, Data Is Driving Deals
The broadcast ad market is on its feet and moving toward deals as of this week, but one thing that seems to be in much greater play this year is [...]
The Broadcast Market Is Moving
Three of the major broadcast networks have started to write upfront deals—NBC, CBS and Fox are all said to be signing contracts for inventory in the 2014-15 season.
CNBC Isn’t Offering Nielsen Ratings Guarantees During the Day Anymore
CNBC, the financial news network, is done with daytime Nielsen ratings. "They are no longer guaranteeing the business day, which is the most important daypart for a financial client," a [...]