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Big Papi’s World Series Run Means a Cool Million in Ad Bucks

Brand Marketing

By Christopher Heine

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the [...]

Performance Marketing

Maker and Pepsi Get Baseball Fans Singing

By Mike Shields

Convergent TV

Boston Blowout Doesn’t Put a Damper on World Series Ratings

By Anthony Crupi