Six Questions: Will the big Super Bowl spot ever die?
Brand Marketing
Six Questions: Will the big Super Bowl spot ever die?
Taco Bell’s Digital Guacamole
Performance Marketing
Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items.
Michael Bay Crashing the Super Bowl With Doritos
Creativity
Michael Bay, unquestionably the greatest cinematic genius of all time, is teaming up with Doritos, which makes a damn fine chip, for the seventh annual installment of the brand's "Crash [...]
CBS Halfway to a Super Bowl Sellout
General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS.