Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing.
2013 Super Bowl Ads
Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that enta
Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John Harbaugh, who took sibling rivalry to new heights. The big game did not disappoint.
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite.
From Willem Dafoe's devil to babies in space via Bob Odenkirk's Samsung head honcho auditioning Paul Rudd and Seth Rogen, here's a reminder of every ad from Super Bowl XLVII.
From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that drove some of the biggest spikes in social media use, according to data from Twitter, Facebook, Google+, Wordpress and YouTube collected by Attensity Media throughout the game.
Buddy is dominating. Clyde is a distant second. Barley and Hops are trailing the pack. But there's still plenty of time to name that foal.
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on Facebook tell you about the fans of the 49ers and Ravens?