Advertisers Are Lining Up for a Piece of Mad Men’s Final Season
While viewers may be in for a little culture shock when Mad Men returns for its seventh and final season—the story picks up in January 1969, and in keeping with [...]
Viacom’s Upfront Dollars and FY Q3 Ad Revenue Are Up
Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's [...]
ABC Wraps Its Upfront Business, With Volume Down Slightly
ABC has closed out the last of its upfront negotiations, concluding an arduous process that began 10 weeks ago. The network stuck to its guns throughout the summer bazaar, securing [...]
CBS Delivers Record Profits in Q2
A strong finish to the broadcast season and a breakout summer hit helped CBS Corp. amass the greatest quarterly profit in its history. Second quarter net income rose 11 percent [...]
NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum
With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good p
NBC Closes Final Upfront Deal
In what will go on the books as one of the most drawn-out upfront seasons in recent memory, NBCUniversal has finalized its last major agency deal.