Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand.The position is new and helps to centralize creative leadership in Chicago, where she'll be based. She reports to Mark Tutssel, global chief creative officer.
2012 Summer Olympics
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The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history.According to Nielsen live-plus-same-day data, NBC’s coverage of the 2012 London Summer Olympics drew 219.4 million total viewers, edging the Beijing Games by 4.4 million viewers, or 2 percent.
NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats are trending ahead of the Beijing Games.
Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event.
NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row.
Nick Symmonds is flashing his deltoid like a well-aimed middle finger at the Olympics sponsorship system this year.