2012 Summer Olympics

Leo Burnett Adds Creative Leader on P&G’s Always

Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand.The position is new and helps to centralize creative leadership in Chicago, where she'll be based. She reports to Mark Tutssel, global chief creative officer. 

iPhone Ads Beating Samsung Galaxy III Spots

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List

NBC Has the Last Laugh as Olympics Strike Gold

The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history.According to Nielsen live-plus-same-day data, NBC’s coverage of the 2012 London Summer Olympics drew 219.4 million total viewers, edging the Beijing Games by 4.4 million viewers, or 2 percent.

NBC: Twitter Beefs No Match for the ‘Silent Majority’

NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats are trending ahead of the Beijing Games.

Burke: NBC Will Break Even on London Games

Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event.

Game of Thrones: NBC’s Olympic Ratings Momentum Unstoppable

NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row.

The Real Battle for Olympic™ Gold

Nick Symmonds is flashing his deltoid like a well-aimed middle finger at the Olympics sponsorship system this year.

Tide Suits Up With the NFL

Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises.The deal goes into effect at the start of the 2012 NFL campaign.