NBC: Twitter Beefs No Match for the ‘Silent Majority’
NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats [...]
Nine Very Olympic Ads for the 2012 London Games
Brand Marketing
Olympic ads tend to play on the same obvious tropes: Anticipation, adversity, cheering crowds, teamwork, nationalism—not to mention, you know, sports.
GE: Olympics Will Be ‘Most Digital’ in History
Brand Marketing
Like in recent Olympics, General Electric promises an extensive advertising playbook for next month’s London Games. What makes this year different, suggested Linda Boff, digital and advertising director at GE, [...]
PwC Outlook: TV’s Growth Prospects Look Strong
If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward [...]
First Mover: Jen Neal
Specs Age 39 New gig Evp of marketing for E! Old gig Chief marketing officer of BBDO North America What does your new job entail?
International Olympic Committee Launches Social Hub Ahead of Games
Brand Marketing
Social media will dominate this year’s Olympics. I know, you’re shocked.