NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats are trending ahead of the Beijing Games.
NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row.
What do you call it when Olympian Rebecca Soni swims the breastroke in reverse? The backstroke, you say? Wrong. You call it a Kellogg's commercial.
NBCUniversal has booked more than $1 billion in national TV and digital advertising for its coverage of the 2012 Olympic Games. And while you can count President Barack Obama as one of the games’ sponsors, none of that windfall appears to have originated in Gov. Mitt Romney’s coffers.
Olympic ads tend to play on the same obvious tropes: Anticipation, adversity, cheering crowds, teamwork, nationalism—not to mention, you know, sports.
Like in recent Olympics, General Electric promises an extensive advertising playbook for next month’s London Games. What makes this year different, suggested Linda Boff, digital and advertising director at GE, is a heightened focus on utilizing digital and social channels to augment traditional ad buys.
If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward keeping the networks flush in 2012.
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