Game of Thrones: NBC’s Olympic Ratings Momentum Unstoppable
NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row.
Pirates of the Olympian
Performance Marketing
It’s Thursday, Aug. 2, around 3:15 p.m. EST, and rivals Michael Phelps and Ryan Lochte are about to go toe-to-toe in the men’s 200 meter race. NBC is betting that [...]
Put a Ring on It (or Five): Olympics-Themed Spots Soar
The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up.
Coke and Telemundo Team Up for the Olympics
Quieres una Coca-Cola? Telemundo is working with Coke in what will be the beverage giant's first Olympics-focused integrated marketing campaign keyed directly to Hispanics, and it's focusing not on hispanophone [...]
NBC Scores With U.S. Olympic Team Trials
If the ratings for the U.S. Olympic Team Trials are any indication, NBC is on track to put up some huge deliveries in London.
Savannah Guthrie Named Co-Anchor of NBC’s ‘Today’ Show
NBC on Friday made it official, announcing it has tapped Savannah Guthrie as the new co-anchor of the Today show. The confirmation comes just one day after Ann Curry made [...]