Lazarus: NBC Broke Even on Olympics
Having tallied up all the advertising dollars that poured into its coffers during the 2012 London Summer Olympics, NBC on Thursday announced it broke even on the Games. Speaking at [...]
Ace Metrix: Halfway Through the Olympics, Chobani, GE and Coke Lead in Ad Effectiveness
Brand Marketing
Analytics firm Ace Metrix has proclaimed gold, silver and bronze medalists among Olympic advertisers (thus far)—Chobani brings home first place, GE second and Coke third in the company's proprietary measurement [...]
P&G’s Olympics Routine Goes Big on Digital
Performance Marketing
If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort.
NBC: Twitter Beefs No Match for the ‘Silent Majority’
NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats [...]
Burke: NBC Will Break Even on London Games
Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event.
Visa Ad Honors Phelps as ‘Most Decorated Olympian’
Creativity
By winning his 19th Olympic medal yesterday, Michael Phelps didn't just secure the title of "History's Greatest Olympian." He also earned an honor everyone on Earth has always wished for: [...]