NBCUniversal Strikes Gold With Megawatt Olympics Deal
In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032.
Wieden, Beyond ‘Halftime’
Brand Marketing
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François.
iPhone Ads Beating Samsung Galaxy III Spots
All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List
Burke: NBC Profits ‘Could Be Dramatically Higher’
NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that [...]
Tweet My TV Show
Brand Marketing
Used to be, television viewing was a passive experience. Today, the vast majority of smartphone and tablet owners are tapping away on their devices as they watch TV—creating more opportunities [...]