2012 London Summer Olympics

NBCUniversal Strikes Gold With Megawatt Olympics Deal

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032.

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012.

Brazil’s World Cup Is a Marketer’s Dream, but Also a Potential Nightmare

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup, 715 million for the finals alone.

TV Takes the Gold in Q3

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7 percent versus the year-ago period.

Nielsen: Broadcast Ad Spend Zooms in Q3

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33 billion in Q3 ad sales, a significant improvement over the $3.95 billion raked in during the period spanning July 1 and Sept. 30, 2011.

Wieden, Beyond ‘Halftime’

It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François.

iPhone Ads Beating Samsung Galaxy III Spots

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List

Burke: NBC Profits ‘Could Be Dramatically Higher’

NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while NBC is “obviously … doing better, we still have a lot of businesses that are underperforming.

NBC Puts Animal Practice to Sleep

NBC has euthanized Animal Practice.

Tweet My TV Show

Used to be, television viewing was a passive experience. Today, the vast majority of smartphone and tablet owners are tapping away on their devices as they watch TV—creating more opportunities for the shows to drive engagement and for their advertisers to get consumers’ attention.