Romney First Presidential Candidate to Run Pricey Twitter Ad
Performance Marketing
Republican Mitt Romney tomorrow will be the first presidential candidate to ever run Twitter’s promoted trend, an ad unit that costs $120,000 per day. The ad will go live at [...]
The Social Anatomy of Cory Booker’s Misstep
Performance Marketing
Exactly how far does a political misstep travel in the world of social media? Thanks to a number of emerging analytics tools—newsrooms, campaigns and their respective staffs can spend time [...]