Election 2012 Dollars Stream In
Performance Marketing
Candidates looking to boost their campaign profile this election season are betting on Hulu. The network’s political ad revenue grew by a whopping 718 percent over 2008, per Hulu; the [...]
The Internet’s Role in the Democratic Platform
Performance Marketing
With many of president Obama's top financial contributors in Silicon Valley—Microsoft and Google PACs are the second and third biggest contributors, per Open Secrets, a website that tracks political contributions—it [...]
Mitt Romney’s Speech in 140 Characters
Performance Marketing
Republican presidential candidate Mitt Romney's promoted trend ad on Twitter today sheds light on what will likely be the major themes of his prime-time speech at the GOP's national convention [...]
Adweek’s Digital Guide to Election Apps and Sites
Performance Marketing
If the 2008 election cycle was dominated by the blog, then 2012 will most surely be the cycle defined by digital. Be it through apps, dashboards, social streams, livestream videos [...]
Internet Gets Big Play in GOP Platform
Performance Marketing
Internet issues are no longer an afterthought in American politics. For the first time, both political parties are expected to incorporate Internet governance policy in their platforms.
Fast Chat: Peter Greenberger of Twitter on Ann Romney’s Ad Buy
Performance Marketing
Want to know what aided Ann Romney, wife of presidential hopeful Mitt, in creating such a buzz on Twitter with her convention speech on Tuesday night?