Nate Silver’s FiveThirtyEight Resurfaces Just in Time for March Madness
Performance Marketing
Nate Silver's FiveThirtyEight is back up today with predictions for the forthcoming NCAA tournament, tabbing Louisville as the odds-on favorite even though the Cardinals are only a fourth seed in [...]
LDS Church Pulled Ads During Romney’s Run
Performance Marketing
In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely [...]
Obama-Supporting PAC Touts YouTube’s Impact on Election
Performance Marketing
Priorities USA Action may have bought tons of Promoted Tweets for Twitter keywords like “2012Election” and “John King” leading up t
Twitter Election Highlights: John King Becomes an Ad
Performance Marketing
CNN political analyst John King impressed Twitter users with his county-by-county electoral map knowledge tonight—not to mention the touch-screen map that's become part of his signature reporting style in recent [...]
Michelle Obama and Joe Biden’s Twitter Twist
Performance Marketing
First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The [...]
Reddit Goes on Tour
Performance Marketing
Greetings from Denver! Adweek has arrived in Colorado just hours before Mitt Romney and Barack Obama are set to square off in the first of three presidential debates. But we're [...]