CBS Wraps Final Upfront Deal
CBS has finalized its 2012-13 upfront deals, leading the marketplace with the highest pricing increases in the industry. According to industry sources, CBS sold its prime-time ad inventory at a [...]
Upfront Begins to Heat Up as Fox, ABC Cut First Deals
The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments.
CBS Halfway to a Super Bowl Sellout
General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS.
Hang 10: The Year’s Most Promising Failed Pilots
Perhaps no exchange more efficiently lays bare the unsentimental heart of the TV business quite like the back-and-forth between Jules and Vincent at the beginning of Quentin Tarantino’s Pulp Fiction. [...]
Handicapping the Cable Upfront
Cable networks have griped for years that it’s past time they achieved parity in ad rates with broadcasters—and at some conglomerates (namely, NBCU), cable outshines broadcast. But despite cable’s sturm [...]
OMFG: The CW Shakes Up Prime-Time Roster
Like someone joggling a Magic 8-Ball in order to elicit a more positive result, The CW has shaken up its prime-time schedule, sending four of its signature programs to new [...]