After passing NBC in the ratings race back in early February, CBS never looked back, cruising to an easy win among total viewers and the two major demographics.
2012-13 Broadcast TV Season
As it continues to piece together its fall broadcast schedule, NBC on Wednesday closed the books on one of its freshman dramas.
Comcast on Wednesday reported weak results at its NBC broadcast division, as a first-quarter ratings slump negatively impacted the unit’s financial performance.
Because even Poe-obsessed serial killers need friends, Fox is giving fans of its dastardly drama The Following a shot at buddying up with murder-happy mastermind Joe Carroll.
With just six weeks to go before the 2012-13 broadcast season comes to a shuddering halt, one of the last remaining premieres has exploded on the launch pad.
Broadcasters this week squeezed out two of the final scripted series premieres of the 2012-13 campaign, and as has been the case throughout the season, the results were unspectacular.
Although clients’ budgets won’t be registered for another two months or so, analysts and media buyers are already saying that the 2013-14 upfront marketplace won’t be particularly memorable.
Like a strip mall that houses an endless succession of failed take-out restaurants, some time slots are seemingly doomed to failure. And unfortunately for ABC, its Sunday 10 p.m. hour appears to be one of the more haunted slots on the dial.
A special premiere of CBS’ midseason cop show Golden Boy showed little luster Tuesday night, drawing 10.6 million viewers and an unremarkable 1.8 rating in the 18-49 demo.
With just two nights remaining in the period, CBS is on track to win its first February sweeps in 15 years.