2010 Vancouver Olympics

How Social Videos Are Helping These 5 Brands Enter the Olympics Red Hot

The 2016 Summer Olympics, which ceremoniously kicks off tonight, are sure to have a consistent flow of buzzy moments, many of which will involve the event's 12 official brand sponsors. But which companies are coming into the Games with a ton of mom

NBCU Olympic Ad Revenue Is Snowballing

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the cost of its original investment.