Grand Marketer of the Year ’09: Joel Ewanick, Hyundai

Joel Ewanick was not getting what he wanted. At the time, October 2008, the automotive industry was doing a Thelma & Louise dive off an economic Grand Canyon. And the […]

Nancy Kirkpatrick, Summit Entertainment

How’s this for a Hollywood ending? A woman moves across the country from her home in Virginia to Los Angeles with her husband and lands an impressive, 25-years-plus career in […]

David Plouffe, Obama campaign

It’s easy to forget, almost a year later, as President Obama’s lackluster presentation of healthcare reform faces an wary reception among voters, that his was one of the most innovative […]

Courteney Monroe, HBO

It was a tart and tangy orange soda, not a synthetic blood substitute that sated vampires and kept them from feasting on humans. But the first glimpse of Tru Blood, […]

Team Tide

Kash Shaikh remembers the moment he and a group of colleagues presented Robert Luzzi, the chief marketing officer of Ann Taylor Stores, with what they hoped was fashion in a […]

Mandy Ginsberg, Match.com

Measuring ROI is, as everyone knows, a huge deal these days—and no less so for Mandy Ginsberg. But for her, proof that her marketing efforts are working doesn’t just come […]

Frances Allen, Dunkin’ Donuts

If you want to see how far Dunkin’ Donuts has come, look no further than last year’s presidential election, when candidates were tripping over one other to give a shout […]

Mickey Drexler, J. Crew

“Marilyn Monroe wore khakis.” So boasted a 1993 Gap campaign, which also name-dropped Amelia Earhart and Jack Kerouac as connoisseurs of the cool cloth. It’s impressive when you have photographic […]

Joan Chow, ConAgra

In 2008, Joan Chow wanted to understand why consumers felt such a bond with the Orville Redenbacher’s brand, so she did something counterintuitive—she took it away from them. The two-week […]

Jeff Bezos, Amazon.com

On Nov. 19, 2007, in New York City, Amazon CEO Jeff Bezos spoke at a launch event the company hoped would define the Internet’s foremost bookseller’s next act. Amazon’s 45-year-old […]