Legacy Picks 5 Creative Finalists
Brand Marketing
After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative [...]
Ad of the Day: Pepsi
Brand Marketing
It's been a big year for Beyoncé. She sang (sort of) at President Obama's second inauguration, performed a colossal Super Bowl halftime show, starred in a 90-minute HBO "documentary" chronicling [...]
BBH New York Wins PlayStation
Brand Marketing
Sony PlayStation has hired BBH New York as its lead creative agency following a review, the brand announced Tuesday. Interpublic Group's Deutsch LA has handled the account since 2007. 180LA [...]
4 Shops Vie for Sony PlayStation
Brand Marketing
About five years after hiring Deutsch/LA as its lead agency, the company is considering a change. The incumbent is defending its turf against three other shops; sources identified them as [...]
Top 10 Commercials of the Week
Brand Marketing
This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network [...]
Top 10 Commercials of the Week
Brand Marketing