How Nike and Apple Set the Bar for Anthemic Advertising With These Two Spots in the ’90s
Creativity
Some of the most memorable executions in the history of advertising go aren't just ads. They are, as William Gelner puts it, more like acts—statements of purpose, or calls to [...]
Ad of the Day: A Syrian Child Refugee’s Real Ordeal Becomes a Storybook Nightmare
Brand Marketing
A heartbreaking new animation from Unicef calls attention to the plight of the millions of children suffering in the Syrian refugee crisis. "Malak and the Boat," a two-minute video, tells [...]
View-Master Is Waking From Its Decades-Long Slumber, Thanks to Virtual Reality
Augmented Reality Advertising News
On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back.
180LA Tries to Recruit a New Creative Director With a Sneaky Award Entry at Cannes
Brand Marketing
CANNES, France—Where can you find the world's best creative directors? They're sitting on Cannes Lions juries. So, if you're looking to hire a great new CD, why not approach those [...]
Media and Entertainment Stars Toasted the Oscars
Brand Marketing
The 87th Academy Awards were held in LA on Feb. 22, where the biggest stars in media and entertainment celebrated another year in film.
Legacy Shifts Its Creative Account to 72andSunny
Brand Marketing
The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media [...]