Some of the most memorable executions in the history of advertising go aren't just ads. They are, as William Gelner puts it, more like acts—statements of purpose, or calls to action to make the world better.
Specs Who Stephen Larkin Current gig Chief marketing officer, David&Goliath Previous gig Chief marketing officer, 180LA Age 49
David&Goliath has hired Stephen Larkin as its new chief marketing officer. Larkin joins the agency from 180LA, where he worked for three years and also held the CMO position.
Tons of marketers are getting in on election season, so it was only a matter of time before a Donald Trump impersonator made it into an ad. Thanks to a new 60-second spot, "The Wall," from camera company 360fly and agency 180LA, we now know what that looks like.
A heartbreaking new animation from Unicef calls attention to the plight of the millions of children suffering in the Syrian refugee crisis. "Malak and the Boat," a two-minute video, tells the story—in her own words—of a 7-year-old girl crossing the Mediterranean to escape civil war. Battered by cold water, she admits to being terrified she and her mother will drown.
On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back.
CANNES, France—Where can you find the world's best creative directors? They're sitting on Cannes Lions juries. So, if you're looking to hire a great new CD, why not approach those juries directly—with award entry that's actually a sneak recruitment ad? That's what 180LA has been doing this week.
The 87th Academy Awards were held in LA on Feb. 22, where the biggest stars in media and entertainment celebrated another year in film.
The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending on the business is estimated at $50 million.