Zumba Fanatics Jerk and Twerk at Work in Brand’s First TV Spot
Creativity
Sometimes you just gotta werk it out, even though you're at work. So says Zumba's first TV spot ever, created by 180LA, showing Zumba enthusiasts jerking and twerking almost against [...]
YouTube’s 10 Most-Watched Ads in April
Brand Marketing
It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million [...]
YouTube’s 10 Most-Watched Ads in April
Brand Marketing
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Ad of the Day: Pepsi
Brand Marketing
It's been a big year for Beyoncé. She sang (sort of) at President Obama's second inauguration, performed a colossal Super Bowl halftime show, starred in a 90-minute HBO "documentary" chronicling [...]
RG3 Clarifies Adidas Ad Saying He’ll Be Ready for Season Opener
Creativity
Never let the reality of a serious injury get in the way of a good advertising slogan. That appears to be Adidas's thinking with its new Robert Griffin III commercial [...]