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Super Bowl 2012
  • Super Bowl XLVI Mashup: All the Commercials in 2 Minutes Relive Sunday's spots in our annual epic montage

    Now, this is how you fast-forward through commercials. It's an Adweek tradition—taking the dozens of ads from the Super Bowl and squashing them down into a two-minute speed recap. Our hectic 2012 edition is posted below. This ……

  • The 5 Best Commercials of Super Bowl XLVI From comedy to drama, our favorite spots from Sunday night

    Score another one for the automakers. Given the sheer number of car companies that advertised on Super Bowl XLVI, perhaps it's no surprise that a pair of auto spots finished tops in Adweek's picks for best ads of the night. What's ……

  • Super Bowl Backlash: The Five Most Debated Commercials Ads accused of theft, racism, stupidity

    No Super Bowl is complete without a few lingering controversies, and this year's game left us with plenty. While most of the mainstream media has been buzzing inanely about M.I.A.'s middle finger, the night's commercials sparked their ……

  • The Spot: Return of the Jedi Why Deutsch and Volkswagen went back to the well for their 'Star Wars' sequel in the Super Bowl

    GENESIS: For months, Volkswagen and Deutsch debated whether—and then how—to do a sequel to "The Force," their runaway hit from the 2011 Super Bowl, for the 2012 game. "There's not a lot of great sequels. For every ……

How Facebook's Open Graph Impacted 'USA Today’s Super Bowl Ad Meter

Led to 200,000 more videos viewed

This year marked the first time USA Today digitized its 23-year-old Super Bowl Ad Meter by rolling it out to Facebook in app form. You know lots of love weigh…

Portrait: Red Tettemer + Partners

The Philly shop's hard work has helped build a roster of clients like Century 21

Specs Who From left: Jared Scott, managing partner, account management and new business; Steve O’Connell, executive creative director, partner; Steve Red, president, chief creative officer; Carla Mote, managing partner, account management and operations  What Full-service agency Where RT+P offices, Philadelphia Philly…

Super Bowl Ads Generate $11 Million in Free Media Impressions

Kantar Video study sees huge upside in postgame play

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…

Good Luck Finding Your Brand on Facebook

Facebook search found fundamentally lacking, say experts

Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address.…

CareerBuilder "Work Trip" - 2012 Super Bowl

CareerBuilder "Work Trip" - 2012 Super Bowl

History Channel, "Swamp People" 2012 Super Bowl

History Channel, "Swamp People" 2012 Super Bowl

GoDaddy, "Cloud" - 2012 Super Bowl

GoDaddy, "Cloud" - 2012 Super Bowl

Cadillac, "Green Hell"- 2012 Super Bowl

Cadillac, "Green Hell"- 2012 Super Bowl

Samsung, "Thing Called Love" 2012 Super Bowl

Samsung, "Thing Called Love" 2012 Super Bowl

Bud Light, "Rescue Dog" - 2012 Super Bowl

Bud Light, "Rescue Dog" - 2012 Super Bowl

KIA, "A Dream Car. For Real Life" - 2012 Super Bowl

KIA, "A Dream Car. For Real Life" - 2012 Super Bowl

NFL, "Fantasy" - 2012 Super Bowl

NFL, "Fantasy"

Hyundai, "Think Fast" - 2012 Super Bowl

Hyundai, "Think Fast" - 2012 Super Bowl

Relativity Media, "Act of Valor" 2012 Super Bowl

Relativity Media, "Act of Valor" 2012 Super Bowl

Honda, "Matthew's Day Off" - 2012 Super Bowl

Honda, "Matthew's Day Off" - 2012 Super Bowl

MetLife, "Everyone" - 2012 Super Bowl

MetLife, "Everyone"

NFL, "Timeline" - 2012 Super Bowl

NFL, "Timeline" Super Bowl 2012

Budweiser "Eternal Optimism" - 2012 Super Bowl

Budweiser "Eternal Optimism" Super Bowl 2012

Pepsi Max, "Checkout" - 2012 Super Bowl

Pepsi Max, "Checkout"

Bridgestone, "Performance Basketball" - 2012 Super Bowl

Bridgestone, "Performance Basketball" Super Bowl 2012

Acura "Transactions" - 2012 Super Bowl

Acura "Transactions" Super Bowl 2012

GE, "Building Something Big in Louisville" - 2012 Super Bowl

GE, "Building Something Big in Louisville"

Century 21, "Smarter Bolder Faster" - 2012 Super Bowl

Century 21, "Smarter Bolder Faster"

Dannon Oikos, "The Tease" - 2012 Super Bowl

Dannon Oikos, "The Tease"

FIAT, "Seduction" - 2012 Super Bowl

FIAT, "Seduction" Super Bowl 2012

Chrysler, "It's Halftime in America" - Super Bowl 2012

Chrysler, "It's Halftime in America" - 2012 Super Bowl

Toyota, "Connections" - 2012 Super Bowl

Toyota, "Connections" - Super Bowl 2012

Hulu, "Hulubratory" - 2012 Super Bowl

Hulu, "Hulubratory" - Super Bowl 2012

20th Century Fox, "Star Wars 3D" - 2012 Super Bowl

20th Century Fox, "Star Wars 3D"

Cars.com, "Confident You" - 2012 Super Bowl

Cars.com, "Confident You"

Universal, "The Lorax" - 2012 Super Bowl

Universal, "The Lorax" - Super Bowl 2012

E*TRADE, "Fatherhood" - 2012 Super Bowl

E*TRADE, "Fatherhood"Doritos, - Super Bowl 2012

Paramount Pictures, "GI Joe Retaliation" - 2012 Super Bowl

Paramount Pictures, "GI Joe Retaliation" - Super Bowl 2012

Doritos, "Sling Baby" - 2012 Super Bowl

Doritos, "Sling Baby" - Super Bowl 2012

Skechers, "Mr. Quiggly" - 2012 Super Bowl

Skechers, "Mr. Quiggly"

Teleflora, "Adriana" - 2012 Super Bowl

Teleflora, "Adriana"

Marvel, "The Avengers" - 2012 Super Bowl

Marvel, "The Avengers"

Chevrolet Sonic, "Stunt Anthem" - 2012 Super Bowl

Chevrolet Sonic, "Stunt Anthem"

Coke, "Catch" (Starring NE Bear) - 2012 Superbowl

Coke, "Catch" (Starring NE Bear)

H&M, "David Beckham" - 2012 Superbowl

H&M, "David Beckham"

TAXact, "Free to Pee" (30 Sec Spot) - 2012 Superbowl

TAXact, "Free to Pee" (30 Sec Spot)

Best Buy, "Camera Phone" - 2012 Superbowl

Best Buy, (Unknown Name)

Volkswagen, "The Dog Strikes Back" - 2012 Superbowl

Volkswagen, "The Dog Strikes Back"

Chevrolet Camaro, "Happy Grad" - 2012 Superbowl

Chevrolet Camaro, "Happy Grad"

Doritos, "Man's Best Friend" - 2012 Superbowl

Doritos, "Man's Best Friend"

GE, "Power and Beer" - 2012 Superbowl

GE, "Power and Beer"

M&M, "Just My Shell" - 2012 Superbowl

M&M, "Just My Shell"

GoDaddy, "Body Paint" - 2012 Superbowl

GoDaddy, "Body Paint"

Lexus, "The Beast" - 2012 Superbowl

Lexus, "The Beast"

Budlight Platinum, "Ad Work" - 2012 Super Bowl

Budlight Platinum, "Ad Work"

Universal, "Battleship" - 2012 Super Bowl

Universal, "Battleship"

Chevrolet Silverado, "2012" - 2012 Super Bowl

Chevrolet Silverado, "2012"

Coke, "Superstition" - 2012 Super Bowl

Coke, "Superstition"

Budlight Platinum, "Factory" - 2012 Super Bowl

Budlight Platinum, "Factory"

Hyundai, "Cheetah" - 2012 Super Bowl

Hyundai, "Cheetah"

Pepsi, "King Court" - 2012 Super Bowl

Pepsi, "King Court"

Audi, "Vampire Party" - 2012 Super Bowl

Audi, "Vampire Party"

Acura "Transactions" - 2012 Super Bowl

Acura "Transactions" - 2012 Super Bowl

Century 21 "Smarter Bolder Faster" - 2012 Super Bowl

Century 21 "Smarter Bolder Faster" - 2012 Super Bowl

E*Trade "Fatherhood" - 2012 Super Bowl

E*Trade "Fatherhood" - 2012 Super Bowl

Audi "Vampire Party" 2012 Super Bowl

Audi "Vampire Party" 2012 Super Bowl

Chevrolet "2012" - 2012 Super Bowl

Chevrolet "2012" - 2012 Super Bowl

Teleflora "Adriana" - 2012 Super Bowl

Teleflora "Adriana" - 2012 Super Bowl

Jack in the Box Super Bowl Campaign Weds TV, Digital

Spot leaks tomorrow to select consumers

Jack in the Box thinks consumers will love its new BLT Cheeseburger so much they’ll want to marry it—at least that’s the premise of the quick-service restaurant chain’s regional Super…

Samsung "Next Big Thing. Again" - 2012 Super Bowl (teaser)

Samsung "Next Big Thing. Again" - 2012 Super Bowl (teaser)

GE "Power and Beer" - 2012 Super Bowl

GE "Power and Beer" - 2012 Super Bowl

GE "Building Something Big in Louisville" - 2012 Super Bowl

GE "Building Something Big in Louisville" - 2012 Super Bowl

Kia "A Dream Car. For Real Life" - 2012 Super Bowl

Kia "A Dream Car. For Real Life" - 2012 Super Bowl

Volkswagen "The Dog Strikes Back" - 2012 Super Bowl (Extended Version)

Volkswagen "The Dog Strikes Back" - 2012 Super Bowl (Extended Version)

Hyundai "Cheetah" - 2012 Super Bowl

Hyundai "Think Fast" - 2012 Super Bowl

Lexus "The Beast" - 2012 Super Bowl

Cadillac "Green Hell" - 2012 Super Bowl

Oikos Greek Yogurt "The Tease" - 2012 Super Bowl

Oikos Greek Yogurt "The Tease" - 2012 Super Bowl

Acura "Transactions" - 2012 Super Bowl (extended version)

Acura "Transactions" - 2012 Super Bowl (extended version)

Yahoo's Fuchs: We're No. 1!

Head of sports, entertainment and games discusses competing with ESPN, Super Bowl XLVI

Yahoo Sports is more than a place for getting the latest scores and stats, says Ken Fuchs. As fans’ appetite for off-the-field action grows, his job at Yahoo is making…

H&M "David Beckham Bodywear" - 2012 Super Bowl

H&M "David Beckham Bodywear" - 2012 Super Bowl

Honda "Matthew's Day Off" - 2012 Super Bowl (extended version)

Pepsi "King's Court" - 2012 Super Bowl (teaser)

Pepsi "King's Court" - 2012 Super Bowl (teaser)

Coca-Cola "The Catch" - 2012 Super Bowl

Coca-Cola "The Catch"

Audi "Vampire Party" - 2012 Super Bowl

Audi "Vampire Party" - 2012 Super Bowl

Go Daddy "Cloud" - Super Bowl 2012

Go Daddy "Cloud" - Super Bowl 2012

CareerBuilder "Business Trip" - 2012 Super Bowl (teaser)

CareerBuilder "Business Trip" - 2012 Super Bowl (teaser)

Lexus "Next Generation" - 2012 Super Bowl (teaser)

Lexus "Next Generation" - 2012 Super Bowl (teaser)

Skechers "Mr. Quiggly" - 2012 Super Bowl (teaser)

Skechers "Mr. Quiggly" - 2012 Super Bowl (teaser)

Volkswagen "The Bark Side" - 2012 Super Bowl (teaser)

Volkswagen "The Bark Side" - 2012 Super Bowl (teaser)

MORE IN 2011 Super Bowl Ads

Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

Reviews total $8.3 billion in spending, so far

Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of…

'Dead Kid Ad' Notwithstanding, Roster Shops Didn't See Nationwide CMO's Exit Coming

Matt Jauchius leaves after 9 years

Matt Jauchius' demise at Nationwide surprised roster shops like McKinney and Ogilvy & Mather even though it came after a public pummeling of the brand's "dead kid" Super Bowl ad. Jauchius…

The Story Behind Avocados From Mexico's Surprise Super Bowl Hit

Produce group generated big buzz and may return next year

If Nationwide was the somber buzzkill of this year's Super Bowl, Avocados From Mexico was the life of the party, earning more than a billion media impressions along the way. The association's…

ESPN's New SportsCenter Ad Reveals the True Identity of Katy Perry's Sharks

Right Shark and Left Shark had great time at the Super Bowl in Arizona. (Well, one of them had a better time than the other.) But now it's back to…

Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts

GoDaddy and Bud flourished, while Nationwide floundered

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to…

Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign

Gawker prank led to #MakeItHappy images drawn from Mein Kampf

Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf. The soda brand's campaign, introduced…

Ad of the Day: Newcastle's 2016 Super Bowl Ad Teaser Is Here, and Whoa Is It Futuristic

Getting an early, early, early jump on the competition

We're still technically more than a year away from the 2016 Super Bowl, but the first ad teaser is here. And of course, it's from Newcastle Brown Ale. The brewer and…

Poo-Pourri Flushes All Rivals With the Most Popular Radio Ad of the Super Bowl

While you were loving and hating the Super Bowl TV commercials on Sunday, there was a whole other game going on—the radio ads on Westwood One. And now, AdFreak has…

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz

Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

These Super Bowl Ads Recreated in Lego Are Actually More Fun Than the Real Thing

Just when we thought we were Super Bowl'd out, we find something that takes the magic of this year's ads and reimages it—IN LEGO! British animation house A+C Studios is behind…

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