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Super Bowl 2012
How Facebook's Open Graph Impacted 'USA Today’s Super Bowl Ad Meter Led to 200,000 more videos viewed

This year marked the first time USA Today digitized its 23-year-old Super Bowl Ad Meter by rolling it out to Facebook in app form. You know lots of love weigh…

May 21 9:00AM

Portrait: Red Tettemer + Partners The Philly shop's hard work has helped build a roster of clients like Century 21

Specs Who From left: Jared Scott, managing partner, account management and new business; Steve O’Connell, executive creative director, partner; Steve Red, president, chief creative officer; Carla Mote, managing partner, account management and operations  What Full-service agency Where RT+P offices, Philadelphia Philly…

April 26 6:23AM

Super Bowl Ads Generate $11 Million in Free Media Impressions Kantar Video study sees huge upside in postgame play

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…

February 13 12:52PM

Good Luck Finding Your Brand on Facebook Facebook search found fundamentally lacking, say experts

Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address.…

February 9 6:45PM

CareerBuilder "Work Trip" - 2012 Super Bowl

CareerBuilder "Work Trip" - 2012 Super Bowl

February 6 12:39AM

History Channel, "Swamp People" 2012 Super Bowl

History Channel, "Swamp People" 2012 Super Bowl

February 5 10:47PM

GoDaddy, "Cloud" - 2012 Super Bowl

GoDaddy, "Cloud" - 2012 Super Bowl

February 5 10:43PM

Cadillac, "Green Hell"- 2012 Super Bowl

Cadillac, "Green Hell"- 2012 Super Bowl

February 5 10:42PM

Samsung, "Thing Called Love" 2012 Super Bowl

Samsung, "Thing Called Love" 2012 Super Bowl

February 5 10:39PM

Bud Light, "Rescue Dog" - 2012 Super Bowl

Bud Light, "Rescue Dog" - 2012 Super Bowl

February 5 10:28PM

KIA, "A Dream Car. For Real Life" - 2012 Super Bowl

KIA, "A Dream Car. For Real Life" - 2012 Super Bowl

February 5 10:25PM

NFL, "Fantasy" - 2012 Super Bowl

NFL, "Fantasy"

February 5 10:23PM

Hyundai, "Think Fast" - 2012 Super Bowl

Hyundai, "Think Fast" - 2012 Super Bowl

February 5 10:20PM

Relativity Media, "Act of Valor" 2012 Super Bowl

Relativity Media, "Act of Valor" 2012 Super Bowl

February 5 10:19PM

Honda, "Matthew's Day Off" - 2012 Super Bowl

Honda, "Matthew's Day Off" - 2012 Super Bowl

February 5 10:18PM

MetLife, "Everyone" - 2012 Super Bowl

MetLife, "Everyone"

February 5 10:13PM

NFL, "Timeline" - 2012 Super Bowl

NFL, "Timeline" Super Bowl 2012

February 5 10:12PM

Budweiser "Eternal Optimism" - 2012 Super Bowl

Budweiser "Eternal Optimism" Super Bowl 2012

February 5 10:09PM

Pepsi Max, "Checkout" - 2012 Super Bowl

Pepsi Max, "Checkout"

February 5 10:09PM

Bridgestone, "Performance Basketball" - 2012 Super Bowl

Bridgestone, "Performance Basketball" Super Bowl 2012

February 5 10:05PM

Acura "Transactions" - 2012 Super Bowl

Acura "Transactions" Super Bowl 2012

February 5 10:01PM

GE, "Building Something Big in Louisville" - 2012 Super Bowl

GE, "Building Something Big in Louisville"

February 5 9:59PM

Century 21, "Smarter Bolder Faster" - 2012 Super Bowl

Century 21, "Smarter Bolder Faster"

February 5 9:52PM

Dannon Oikos, "The Tease" - 2012 Super Bowl

Dannon Oikos, "The Tease"

February 5 9:51PM

FIAT, "Seduction" - 2012 Super Bowl

FIAT, "Seduction" Super Bowl 2012

February 5 9:49PM

Chrysler, "It's Halftime in America" - Super Bowl 2012

Chrysler, "It's Halftime in America" - 2012 Super Bowl

February 5 9:27PM

Toyota, "Connections" - 2012 Super Bowl

Toyota, "Connections" - Super Bowl 2012

February 5 9:08PM

Hulu, "Hulubratory" - 2012 Super Bowl

Hulu, "Hulubratory" - Super Bowl 2012

February 5 9:06PM

20th Century Fox, "Star Wars 3D" - 2012 Super Bowl

20th Century Fox, "Star Wars 3D"

February 5 8:54PM

Cars.com, "Confident You" - 2012 Super Bowl

Cars.com, "Confident You"

February 5 8:53PM

Universal, "The Lorax" - 2012 Super Bowl

Universal, "The Lorax" - Super Bowl 2012

February 5 8:50PM

E*TRADE, "Fatherhood" - 2012 Super Bowl

E*TRADE, "Fatherhood"Doritos, - Super Bowl 2012

February 5 8:49PM

Paramount Pictures, "GI Joe Retaliation" - 2012 Super Bowl

Paramount Pictures, "GI Joe Retaliation" - Super Bowl 2012

February 5 8:48PM

Doritos, "Sling Baby" - 2012 Super Bowl

Doritos, "Sling Baby" - Super Bowl 2012

February 5 8:47PM

Skechers, "Mr. Quiggly" - 2012 Super Bowl

Skechers, "Mr. Quiggly"

February 5 8:46PM

Teleflora, "Adriana" - 2012 Super Bowl

Teleflora, "Adriana"

February 5 8:45PM

Marvel, "The Avengers" - 2012 Super Bowl

Marvel, "The Avengers"

February 5 8:44PM

Chevrolet Sonic, "Stunt Anthem" - 2012 Super Bowl

Chevrolet Sonic, "Stunt Anthem"

February 5 8:43PM

Coke, "Catch" (Starring NE Bear) - 2012 Superbowl

Coke, "Catch" (Starring NE Bear)

February 5 8:41PM

H&M, "David Beckham" - 2012 Superbowl

H&M, "David Beckham"

February 5 8:25PM

TAXact, "Free to Pee" (30 Sec Spot) - 2012 Superbowl

TAXact, "Free to Pee" (30 Sec Spot)

February 5 8:23PM

Best Buy, "Camera Phone" - 2012 Superbowl

Best Buy, (Unknown Name)

February 5 8:23PM

Volkswagen, "The Dog Strikes Back" - 2012 Superbowl

Volkswagen, "The Dog Strikes Back"

February 5 8:20PM

Chevrolet Camaro, "Happy Grad" - 2012 Superbowl

Chevrolet Camaro, "Happy Grad"

February 5 8:17PM

Doritos, "Man's Best Friend" - 2012 Superbowl

Doritos, "Man's Best Friend"

February 5 8:15PM

GE, "Power and Beer" - 2012 Superbowl

GE, "Power and Beer"

February 5 8:14PM

M&M, "Just My Shell" - 2012 Superbowl

M&M, "Just My Shell"

February 5 8:14PM

GoDaddy, "Body Paint" - 2012 Superbowl

GoDaddy, "Body Paint"

February 5 8:11PM

Lexus, "The Beast" - 2012 Superbowl

Lexus, "The Beast"

February 5 8:10PM

Budlight Platinum, "Ad Work" - 2012 Super Bowl

Budlight Platinum, "Ad Work"

February 5 8:09PM

Universal, "Battleship" - 2012 Super Bowl

Universal, "Battleship"

February 5 8:09PM

Chevrolet Silverado, "2012" - 2012 Super Bowl

Chevrolet Silverado, "2012"

February 5 8:01PM

Coke, "Superstition" - 2012 Super Bowl

Coke, "Superstition"

February 5 7:58PM

Budlight Platinum, "Factory" - 2012 Super Bowl

Budlight Platinum, "Factory"

February 5 7:52PM

Hyundai, "Cheetah" - 2012 Super Bowl

Hyundai, "Cheetah"

February 5 7:47PM

Pepsi, "King Court" - 2012 Super Bowl

Pepsi, "King Court"

February 5 7:46PM

Audi, "Vampire Party" - 2012 Super Bowl

Audi, "Vampire Party"

February 5 7:43PM

Acura "Transactions" - 2012 Super Bowl

Acura "Transactions" - 2012 Super Bowl

February 5 5:03PM

Century 21 "Smarter Bolder Faster" - 2012 Super Bowl

Century 21 "Smarter Bolder Faster" - 2012 Super Bowl

February 5 4:30PM

E*Trade "Fatherhood" - 2012 Super Bowl

E*Trade "Fatherhood" - 2012 Super Bowl

February 5 3:49PM

Audi "Vampire Party" 2012 Super Bowl

Audi "Vampire Party" 2012 Super Bowl

February 5 12:54PM

Chevrolet "2012" - 2012 Super Bowl

Chevrolet "2012" - 2012 Super Bowl

February 5 9:45AM

Teleflora "Adriana" - 2012 Super Bowl

Teleflora "Adriana" - 2012 Super Bowl

February 2 7:14PM

Jack in the Box Super Bowl Campaign Weds TV, Digital Spot leaks tomorrow to select consumers

Jack in the Box thinks consumers will love its new BLT Cheeseburger so much they’ll want to marry it—at least that’s the premise of the quick-service restaurant chain’s regional Super…

February 2 5:06PM

Samsung "Next Big Thing. Again" - 2012 Super Bowl (teaser)

Samsung "Next Big Thing. Again" - 2012 Super Bowl (teaser)

February 2 9:36AM

GE "Power and Beer" - 2012 Super Bowl

GE "Power and Beer" - 2012 Super Bowl

February 2 9:34AM

GE "Building Something Big in Louisville" - 2012 Super Bowl

GE "Building Something Big in Louisville" - 2012 Super Bowl

February 2 9:33AM

Kia "A Dream Car. For Real Life" - 2012 Super Bowl

Kia "A Dream Car. For Real Life" - 2012 Super Bowl

February 2 9:24AM

Volkswagen "The Dog Strikes Back" - 2012 Super Bowl (Extended Version)

Volkswagen "The Dog Strikes Back" - 2012 Super Bowl (Extended Version)

February 1 11:51AM

Hyundai "Cheetah" - 2012 Super Bowl

January 31 4:16PM

Hyundai "Think Fast" - 2012 Super Bowl

January 31 4:16PM

Lexus "The Beast" - 2012 Super Bowl

January 31 4:16PM

Cadillac "Green Hell" - 2012 Super Bowl

January 31 4:15PM

Oikos Greek Yogurt "The Tease" - 2012 Super Bowl

Oikos Greek Yogurt "The Tease" - 2012 Super Bowl

January 31 1:32PM

Acura "Transactions" - 2012 Super Bowl (extended version)

Acura "Transactions" - 2012 Super Bowl (extended version)

January 31 10:47AM

Yahoo's Fuchs: We're No. 1! Head of sports, entertainment and games discusses competing with ESPN, Super Bowl XLVI

Yahoo Sports is more than a place for getting the latest scores and stats, says Ken Fuchs. As fans’ appetite for off-the-field action grows, his job at Yahoo is making…

January 31 7:54AM

H&M "David Beckham Bodywear" - 2012 Super Bowl

H&M "David Beckham Bodywear" - 2012 Super Bowl

January 30 5:20PM

Honda "Matthew's Day Off" - 2012 Super Bowl (extended version)

January 30 2:01PM

Pepsi "King's Court" - 2012 Super Bowl (teaser)

Pepsi "King's Court" - 2012 Super Bowl (teaser)

January 30 12:22PM

Coca-Cola "The Catch" - 2012 Super Bowl

Coca-Cola "The Catch"

January 29 7:51PM

Audi "Vampire Party" - 2012 Super Bowl

Audi "Vampire Party" - 2012 Super Bowl

January 27 9:51AM

Go Daddy "Cloud" - Super Bowl 2012

Go Daddy "Cloud" - Super Bowl 2012

January 27 9:33AM

CareerBuilder "Business Trip" - 2012 Super Bowl (teaser)

CareerBuilder "Business Trip" - 2012 Super Bowl (teaser)

January 26 9:59AM

Lexus "Next Generation" - 2012 Super Bowl (teaser)

Lexus "Next Generation" - 2012 Super Bowl (teaser)

January 26 9:51AM

Skechers "Mr. Quiggly" - 2012 Super Bowl (teaser)

Skechers "Mr. Quiggly" - 2012 Super Bowl (teaser)

January 26 9:46AM

Volkswagen "The Bark Side" - 2012 Super Bowl (teaser)

Volkswagen "The Bark Side" - 2012 Super Bowl (teaser)

January 26 9:26AM

MORE IN 2011 Super Bowl Ads

Chobani Gets Sued in a Case That Hinges on a Tweet Author cites Twitter message in trademark infringement claim

Chobani and its agency Droga5 are being sued by inspirational author Dov Seidman, who is claiming the yogurt infringed on his trademark while lifting core concepts from his 2011 book,…

June 4 6:17PM

How Do You Find the Right Scream for an Angry Goat in Your Ad? Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

April 8 6:07AM

TBS Primes the Pump for Its First Final Four Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

April 4 4:54PM

A Candid Conversation With 5 Women Leaders of Advertising and Media The triumphs and trials of smashing the ceiling

Two years ago, Anne-Marie Slaughter wrote a provocative essay in The Atlantic called “Why Women Still Can’t Have It All.” The piece, which sparked a national debate about the impossibilities…

March 30 8:57PM

Innocean USA Hires a Chief Growth Officer Chad Saul reenters the agency fold after MDC

Chad Saul is getting grounded again. After more than a year of working at a holding company (MDC Partners) and consulting, Saul this week joins Innocean USA as chief growth officer,…

February 17 7:00AM

Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt

Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged the first ad…

February 6 5:01PM

Motel 6 Apparently Aired the Greatest Radio Ad of the 2014 Super Bowl

All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestwoodOne, which aired the game on…

February 6 4:44PM

Young Bilingual Singers in Coke's 'It's Beautiful' Ad Aren't So Conflicted About America

Using children in politically tinged advertising is often problematic. Some would say it's tantamount to propaganda. Still, the kids who sang "America the Beautiful" in other languages for Coca-Cola's Super…

February 6 1:14PM

New Girl, Brooklyn Nine-Nine Come Back Down to Earth Super Bowl sugar rush wears off quickly

For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion. According to Nielsen fast national data, the two shows that aired immediately after Super…

February 5 8:00PM

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