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Super Bowl 2012
How Facebook's Open Graph Impacted 'USA Today’s Super Bowl Ad Meter Led to 200,000 more videos viewed

This year marked the first time USA Today digitized its 23-year-old Super Bowl Ad Meter by rolling it out to Facebook in app form. You know lots of love weigh…

May 21 8:00AM

Portrait: Red Tettemer + Partners The Philly shop's hard work has helped build a roster of clients like Century 21

Specs Who From left: Jared Scott, managing partner, account management and new business; Steve O’Connell, executive creative director, partner; Steve Red, president, chief creative officer; Carla Mote, managing partner, account management and operations  What Full-service agency Where RT+P offices, Philadelphia Philly…

April 26 5:23AM

Super Bowl Ads Generate $11 Million in Free Media Impressions Kantar Video study sees huge upside in postgame play

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…

February 13 11:52AM

Good Luck Finding Your Brand on Facebook Facebook search found fundamentally lacking, say experts

Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address.…

February 9 5:45PM

CareerBuilder "Work Trip" - 2012 Super Bowl

CareerBuilder "Work Trip" - 2012 Super Bowl

February 5 11:39PM

History Channel, "Swamp People" 2012 Super Bowl

History Channel, "Swamp People" 2012 Super Bowl

February 5 9:47PM

GoDaddy, "Cloud" - 2012 Super Bowl

GoDaddy, "Cloud" - 2012 Super Bowl

February 5 9:43PM

Cadillac, "Green Hell"- 2012 Super Bowl

Cadillac, "Green Hell"- 2012 Super Bowl

February 5 9:42PM

Samsung, "Thing Called Love" 2012 Super Bowl

Samsung, "Thing Called Love" 2012 Super Bowl

February 5 9:39PM

Bud Light, "Rescue Dog" - 2012 Super Bowl

Bud Light, "Rescue Dog" - 2012 Super Bowl

February 5 9:28PM

KIA, "A Dream Car. For Real Life" - 2012 Super Bowl

KIA, "A Dream Car. For Real Life" - 2012 Super Bowl

February 5 9:25PM

NFL, "Fantasy" - 2012 Super Bowl

NFL, "Fantasy"

February 5 9:23PM

Hyundai, "Think Fast" - 2012 Super Bowl

Hyundai, "Think Fast" - 2012 Super Bowl

February 5 9:20PM

Relativity Media, "Act of Valor" 2012 Super Bowl

Relativity Media, "Act of Valor" 2012 Super Bowl

February 5 9:19PM

Honda, "Matthew's Day Off" - 2012 Super Bowl

Honda, "Matthew's Day Off" - 2012 Super Bowl

February 5 9:18PM

MetLife, "Everyone" - 2012 Super Bowl

MetLife, "Everyone"

February 5 9:13PM

NFL, "Timeline" - 2012 Super Bowl

NFL, "Timeline" Super Bowl 2012

February 5 9:12PM

Budweiser "Eternal Optimism" - 2012 Super Bowl

Budweiser "Eternal Optimism" Super Bowl 2012

February 5 9:09PM

Pepsi Max, "Checkout" - 2012 Super Bowl

Pepsi Max, "Checkout"

February 5 9:09PM

Bridgestone, "Performance Basketball" - 2012 Super Bowl

Bridgestone, "Performance Basketball" Super Bowl 2012

February 5 9:05PM

Acura "Transactions" - 2012 Super Bowl

Acura "Transactions" Super Bowl 2012

February 5 9:01PM

GE, "Building Something Big in Louisville" - 2012 Super Bowl

GE, "Building Something Big in Louisville"

February 5 8:59PM

Century 21, "Smarter Bolder Faster" - 2012 Super Bowl

Century 21, "Smarter Bolder Faster"

February 5 8:52PM

Dannon Oikos, "The Tease" - 2012 Super Bowl

Dannon Oikos, "The Tease"

February 5 8:51PM

FIAT, "Seduction" - 2012 Super Bowl

FIAT, "Seduction" Super Bowl 2012

February 5 8:49PM

Chrysler, "It's Halftime in America" - Super Bowl 2012

Chrysler, "It's Halftime in America" - 2012 Super Bowl

February 5 8:27PM

Toyota, "Connections" - 2012 Super Bowl

Toyota, "Connections" - Super Bowl 2012

February 5 8:08PM

Hulu, "Hulubratory" - 2012 Super Bowl

Hulu, "Hulubratory" - Super Bowl 2012

February 5 8:06PM

20th Century Fox, "Star Wars 3D" - 2012 Super Bowl

20th Century Fox, "Star Wars 3D"

February 5 7:54PM

Cars.com, "Confident You" - 2012 Super Bowl

Cars.com, "Confident You"

February 5 7:53PM

Universal, "The Lorax" - 2012 Super Bowl

Universal, "The Lorax" - Super Bowl 2012

February 5 7:50PM

E*TRADE, "Fatherhood" - 2012 Super Bowl

E*TRADE, "Fatherhood"Doritos, - Super Bowl 2012

February 5 7:49PM

Paramount Pictures, "GI Joe Retaliation" - 2012 Super Bowl

Paramount Pictures, "GI Joe Retaliation" - Super Bowl 2012

February 5 7:48PM

Doritos, "Sling Baby" - 2012 Super Bowl

Doritos, "Sling Baby" - Super Bowl 2012

February 5 7:47PM

Skechers, "Mr. Quiggly" - 2012 Super Bowl

Skechers, "Mr. Quiggly"

February 5 7:46PM

Teleflora, "Adriana" - 2012 Super Bowl

Teleflora, "Adriana"

February 5 7:45PM

Marvel, "The Avengers" - 2012 Super Bowl

Marvel, "The Avengers"

February 5 7:44PM

Chevrolet Sonic, "Stunt Anthem" - 2012 Super Bowl

Chevrolet Sonic, "Stunt Anthem"

February 5 7:43PM

Coke, "Catch" (Starring NE Bear) - 2012 Superbowl

Coke, "Catch" (Starring NE Bear)

February 5 7:41PM

H&M, "David Beckham" - 2012 Superbowl

H&M, "David Beckham"

February 5 7:25PM

TAXact, "Free to Pee" (30 Sec Spot) - 2012 Superbowl

TAXact, "Free to Pee" (30 Sec Spot)

February 5 7:23PM

Best Buy, "Camera Phone" - 2012 Superbowl

Best Buy, (Unknown Name)

February 5 7:23PM

Volkswagen, "The Dog Strikes Back" - 2012 Superbowl

Volkswagen, "The Dog Strikes Back"

February 5 7:20PM

Chevrolet Camaro, "Happy Grad" - 2012 Superbowl

Chevrolet Camaro, "Happy Grad"

February 5 7:17PM

Doritos, "Man's Best Friend" - 2012 Superbowl

Doritos, "Man's Best Friend"

February 5 7:15PM

GE, "Power and Beer" - 2012 Superbowl

GE, "Power and Beer"

February 5 7:14PM

M&M, "Just My Shell" - 2012 Superbowl

M&M, "Just My Shell"

February 5 7:14PM

GoDaddy, "Body Paint" - 2012 Superbowl

GoDaddy, "Body Paint"

February 5 7:11PM

Lexus, "The Beast" - 2012 Superbowl

Lexus, "The Beast"

February 5 7:10PM

Budlight Platinum, "Ad Work" - 2012 Super Bowl

Budlight Platinum, "Ad Work"

February 5 7:09PM

Universal, "Battleship" - 2012 Super Bowl

Universal, "Battleship"

February 5 7:09PM

Chevrolet Silverado, "2012" - 2012 Super Bowl

Chevrolet Silverado, "2012"

February 5 7:01PM

Coke, "Superstition" - 2012 Super Bowl

Coke, "Superstition"

February 5 6:58PM

Budlight Platinum, "Factory" - 2012 Super Bowl

Budlight Platinum, "Factory"

February 5 6:52PM

Hyundai, "Cheetah" - 2012 Super Bowl

Hyundai, "Cheetah"

February 5 6:47PM

Pepsi, "King Court" - 2012 Super Bowl

Pepsi, "King Court"

February 5 6:46PM

Audi, "Vampire Party" - 2012 Super Bowl

Audi, "Vampire Party"

February 5 6:43PM

Acura "Transactions" - 2012 Super Bowl

Acura "Transactions" - 2012 Super Bowl

February 5 4:03PM

Century 21 "Smarter Bolder Faster" - 2012 Super Bowl

Century 21 "Smarter Bolder Faster" - 2012 Super Bowl

February 5 3:30PM

E*Trade "Fatherhood" - 2012 Super Bowl

E*Trade "Fatherhood" - 2012 Super Bowl

February 5 2:49PM

Audi "Vampire Party" 2012 Super Bowl

Audi "Vampire Party" 2012 Super Bowl

February 5 11:54AM

Chevrolet "2012" - 2012 Super Bowl

Chevrolet "2012" - 2012 Super Bowl

February 5 8:45AM

Teleflora "Adriana" - 2012 Super Bowl

Teleflora "Adriana" - 2012 Super Bowl

February 2 6:14PM

Jack in the Box Super Bowl Campaign Weds TV, Digital Spot leaks tomorrow to select consumers

Jack in the Box thinks consumers will love its new BLT Cheeseburger so much they’ll want to marry it—at least that’s the premise of the quick-service restaurant chain’s regional Super…

February 2 4:06PM

Samsung "Next Big Thing. Again" - 2012 Super Bowl (teaser)

Samsung "Next Big Thing. Again" - 2012 Super Bowl (teaser)

February 2 8:36AM

GE "Power and Beer" - 2012 Super Bowl

GE "Power and Beer" - 2012 Super Bowl

February 2 8:34AM

GE "Building Something Big in Louisville" - 2012 Super Bowl

GE "Building Something Big in Louisville" - 2012 Super Bowl

February 2 8:33AM

Kia "A Dream Car. For Real Life" - 2012 Super Bowl

Kia "A Dream Car. For Real Life" - 2012 Super Bowl

February 2 8:24AM

Volkswagen "The Dog Strikes Back" - 2012 Super Bowl (Extended Version)

Volkswagen "The Dog Strikes Back" - 2012 Super Bowl (Extended Version)

February 1 10:51AM

Hyundai "Cheetah" - 2012 Super Bowl

January 31 3:16PM

Hyundai "Think Fast" - 2012 Super Bowl

January 31 3:16PM

Lexus "The Beast" - 2012 Super Bowl

January 31 3:16PM

Cadillac "Green Hell" - 2012 Super Bowl

January 31 3:15PM

Oikos Greek Yogurt "The Tease" - 2012 Super Bowl

Oikos Greek Yogurt "The Tease" - 2012 Super Bowl

January 31 12:32PM

Acura "Transactions" - 2012 Super Bowl (extended version)

Acura "Transactions" - 2012 Super Bowl (extended version)

January 31 9:47AM

Yahoo's Fuchs: We're No. 1! Head of sports, entertainment and games discusses competing with ESPN, Super Bowl XLVI

Yahoo Sports is more than a place for getting the latest scores and stats, says Ken Fuchs. As fans’ appetite for off-the-field action grows, his job at Yahoo is making…

January 31 6:54AM

H&M "David Beckham Bodywear" - 2012 Super Bowl

H&M "David Beckham Bodywear" - 2012 Super Bowl

January 30 4:20PM

Honda "Matthew's Day Off" - 2012 Super Bowl (extended version)

January 30 1:01PM

Pepsi "King's Court" - 2012 Super Bowl (teaser)

Pepsi "King's Court" - 2012 Super Bowl (teaser)

January 30 11:22AM

Coca-Cola "The Catch" - 2012 Super Bowl

Coca-Cola "The Catch"

January 29 6:51PM

Audi "Vampire Party" - 2012 Super Bowl

Audi "Vampire Party" - 2012 Super Bowl

January 27 8:51AM

Go Daddy "Cloud" - Super Bowl 2012

Go Daddy "Cloud" - Super Bowl 2012

January 27 8:33AM

CareerBuilder "Business Trip" - 2012 Super Bowl (teaser)

CareerBuilder "Business Trip" - 2012 Super Bowl (teaser)

January 26 8:59AM

Lexus "Next Generation" - 2012 Super Bowl (teaser)

Lexus "Next Generation" - 2012 Super Bowl (teaser)

January 26 8:51AM

Skechers "Mr. Quiggly" - 2012 Super Bowl (teaser)

Skechers "Mr. Quiggly" - 2012 Super Bowl (teaser)

January 26 8:46AM

Volkswagen "The Bark Side" - 2012 Super Bowl (teaser)

Volkswagen "The Bark Side" - 2012 Super Bowl (teaser)

January 26 8:26AM

MORE IN 2011 Super Bowl Ads

Carnival Asks Consumers to Choose Its First Super Bowl Commercial Voting begins on four BBDO rough cuts

Carnival Corp. wants the public to select its first Super Bowl spot from among rough cuts of four commercials produced by new agency BBDO in Atlanta. The spots are "Getaway," which…

December 18 12:26PM

Returning to the Super Bowl in 2015, Dove Men+Care Aims to Challenge Male Stereotypes Will celebrate 'what it means to be a man today'

After debuting its first advertisement campaign during the 2010 Super Bowl, Unilever's Dove Men+Care will make its second appearance in the upcoming game hosted in Glendale, Ariz. Five years ago, Dove…

December 10 10:19AM

GoDaddy CMO Says Super Bowl Spot Puts a New Twist on Puppy Advertising Swaps scandalous for cute

A cuddly puppy is a tried-and-true subject for Super Bowl ads. It worked for Budweiser last year, and Doritos enlisted canines in its 2012 campaign. This year, GoDaddy has cast…

December 9 12:08PM

Anheuser-Busch Is Plotting to Win the Super Bowl With Four Social Media Command Rooms Will entail planned and improvised chatter

After taking over a Norwegian Cruise Ship in New York's Hudson River last year, Anheuser-Busch has another elaborate setup planned for this year's Super Bowl—including four social media command centers…

December 8 11:49AM

Nissan Returns to the Super Bowl for the First Time in 18 Years But some other automakers take the bench

After nearly 20 years on the bench, Nissan USA will run a 60-second spot during the 2015 Super Bowl. The Nashville-based company's last Super Bowl ad ran in 1997, but according…

December 3 11:21AM

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real Inside Newcastle and Droga5's ambushing of the Super Bowl

Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle…

November 30 11:00PM

CarMax Picks Its Next Lead Agency Brand spends $60 million in media annually

CarMax has selected McKinney as its new lead creative agency, the automotive retailer has confirmed. The company spends about $60 million in media annually. The selection came after a review in…

November 25 3:47PM

After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads 78% of U.S. sees chance for 'positive social messages'

Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around…

November 17 9:21AM

Katy Perry to Play Super Bowl Halftime Show Other contenders included Rihanna and Coldplay

According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015. The Wall Street Journal reported in…

October 10 12:47PM

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