Modern marketers are struggling to transition to an ominchannel world and deliver consistently relevant customer experiences. Stuck with fragmented data, it’s nearly impossible for them to create a single, actionable view of each customer across every channel.
It’s time to unite your entire marketing ecosystem. That’s why Acxiom has released “The Definitive Guide to Open Gardens,” helping usher in a new era of collaborative, real-time marketing.
Check out the full text of “The Definitive Guide to Open Gardens”
In this comprehensive guide, we explain why the Open Garden isn’t a pipe dream and is quickly approaching reality. Once marketing integrations connect at the data layer—rather than the application layer—marketers can break down silos and create customer portraits in an environment that they control. This, naturally, leads to extended reach, improved campaign relevance, boosted revenue and increased ROI.
The Open Garden is an industry-wide movement away from isolation and budget leakage to collaboration and value creation. It means brands and publishers can collaborate more precisely, platforms can excel at people-based marketing and data owners can monetize their data without giving it away. “The Definitive Guide to Open Gardens” explains how marketers can join the movement and reap the benefits. Check it out.
